Project Pink

Now through the end of October, Munchkin is playing a small part in helping moms focus on their own health by putting a spotlight on breast cancer prevention. Project Pink is a program that raises money for Susan G. Komen for the Cure and reminds moms, “don’t duck a breast exam.”

Here are some ways you can be a part of this campaign:

• Email A Duck, Raise A Buck – This viral component enables individuals to email friends a virtual duck that reminds them to participate in routine breast exams. Users may track their ducks as they get forwarded around, and in turn, Munchkin will donate $0.05 to Susan G. Komen for the Cure for every duck forwarded.

• Buy Your Own Duck – Created to be a visual reminder of routine breast exams, Munchkin’s 2008 limited edition Project Pink Bath Ducks will be available online and at select retailers nationwide for $3.00. One hundred percent of the net profits from the sale of these ducks will be donated to Susan G. Komen for the Cure.

• Celebrity Duck eBay Auction – Celebrity participants, from Courteney Cox to Matthew McConaughey, have shown support of Project Pink by donating hand-decorated and autographed limited edition ducks. Each week in October, during Breast Cancer Awareness Month, a number of celebrity-decorated ducks will be available for auction exclusively on eBa,y with all proceeds benefiting the Susan G. Komen for the Cure.

So, whether you buy a pink duck or simply spread the word, you can help Munchkin help moms stay healthy so we can continue being great parents.